Showing Up to the Table and Modeling
USA's Baby!
The Paces and Faces of the Nest
The New #Flystyle + Our Fave Design Details
The Only Boy
I'm Ready to Step onto the Sidelines, Cowbell in Hand
Just Wear the Damn Shorts
I Struggled Too: Motherhood, Postpartum Depression and Running
Bras Bras Bras Bras!
Roga Swim: The Story Behind the Style
They say the heart of innovation is cross-pollination; combining the unexpected, borrowing from one area and applying it somewhere entirely new. In fact, one of our greatest moves in product design, was using a fabric we originally spotted in a board short, in the swim + surf world, into a pair of running shorts. And so the Roga was born.
Over the years, we also saw a lot of our teammates, friends and customers, wearing their Rogas, Mac Rogas, and the whole Roga family as swimsuits. Why pack a suit AND running clothes, when you can swim in your shorts? It works in a pinch, and clearly the fabric was up for it. This fabric was destined to return to swim and summer and salt water - and so that's exactly what we did. Introducing the Limited Edition Roga Swim Collection.
It starts with this amazing fabric. A stretch woven that also has a very high percentage of spandex. So even though it has all the body we love in a woven knit, it still moves and stretches with you... sitting, walking, swimming, running, gently moving closer to the chips and guac. Yep, all the options.
- 4-way Roga Stretch Woven
- Chlorine + abrasion resistant
- Color-fast, resisting UV fade
- Rich, bright colors + prints
- Premium quality and long lasting
The style makes the suit. And these two pieces are both vintage and modern.
The Roga Bikini Top - is a pullover style that provides for your just-right fit with an easy halter tie at the back neck. From small to larger cup sizes, the design is both supportive and versatile. Better yet, rock the top with high waisted tights or jeans and a wide brim hat. Just add sunscreen.
The Roga Bikini Bottom - is high waisted, providing great coverage. The leg opening curves up, but also doesn’t creep and crawl. The wide banding at the waist and leg is both a design detail we love (accentuated when it's reversed), plus it helps the suit stay put.
Two times the fun when it’s reversible! With the exception of the Saturday, which stands alone, the other colors are reversible to either a print (Black Diamond, Poppy Diamond) or another solid. Finally, meet two new colors to the family: Cinder (a soft, smoky blue) and Pine (a deep, PNW-loving green).
Thank you for your interest in Roga Swim! A special note is that these styles are part of our Fabric Forward Program that reduces fabric waste at the factory. As such, all sales are final and we are not able to offer returns and exchanges for these two pieces. For questions on fit, follow along with the first #AskBrenda Insta story on @oiselle, or per usual, don’t hesitate to reach out to hello @. Head up, wings out — and happy almost-summer!
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Introducing #AskBrenda, Because Everyone Needs a #Flystylist
You know my friend, Brenda.
I'm sure you do. You've met her at our Flagship Store, joined her for one of our Thursday Night Runs, been to Big Birdcamp, seen her on trail runs in the PNW, or at the Kara Goucher Podium Retreats (that's where we met in 2014!)
A one-woman force of nature, Brenda brings the women together like no other. Quick-witted, refreshingly opinionated, and prone to celebrations with world class baked goods, she invites the world in, and sets the tone: no matter your pace or background, you belong here.
Brenda is also a #flystyle savant. One of her many strengths is that she can deftly, quickly, and often remotely, help our community with what-works and what-doesn’t-work guidance. She’s so good at it, that she has informally become a go-to for many customers, to assess everything from color to fit to fabric.
Overheard at Oiselle Store: Brenda to a customer, “No, that’s not the right color for you, I don’t think so…” as she pulls her own recommendations from the floor. 15 minutes later, style solutions all over the place. I mean, I’ll be honest, I wish I had Brenda every morning… wouldn’t a daily stylist be nice?
All this leads to an exciting announcement: Brenda is officially becoming Oiselle's first official #Flystylist, and soon you’ll be able to #AskBrenda your own questions via Oiselle social feeds, including Instagram and Twitter.
You can expect #AskBrenda to focus on new releases, #flystyle pairings, specific fit guidance, and of course — answering all the questions from near and far. Behind the scenes, know that these shenans will be brought to you by the two-woman duo of Brenda and Jess Barnard, who are already prepping for the first session.
When will this all begin? Nothing says show business like getting on the stage - stat! So without further ado, THIS WEEK please look for the first episode of #AskBrenda with the release of a very special kind of style that you may have thought we weren’t going to make this year… I can say no more! Other than: thank you Brenda, Jess, and all the women in our community, for continuing to tell us your hopes and dreams and opinions about what works for you, on the run — and everywhere you fly.