Founded in 2007, Oiselle is a By Women, For Women performance-oriented apparel brand rooted in running. It all started with a quest for non-poofy running shorts. If we know one thing at Oiselle, it’s that running is transformational. The confidence, strength, and community that comes with our sport changes lives. We unwaveringly believe in the power and joy of running, and the unstoppable force of empowered women. Women have, can, and will change the world.
Our Mission
Design great product. Build the sisterhood. Improve the sport. No matter where you live, your pace, or your personal relationship with running, you belong here. We’ve got you covered.
Our Purpose
Oiselle helps female athletes experience the joy of running and the transformative power of sport by wearing performance-oriented athletic apparel and running with a like-minded community.
Our Vision
Women all over the world come to Oiselle to find tested, trusted, quality product that works as hard as they do, and experience a community of run-pals to get the most out of their run.
Oiselle makes premium apparel for women who prefer quality, seek styles that endure, and fabrics that go the distance. Oiselle only uses the best ingredients; high-performing materials that meet high standards of softness, stretch, durability, and technical properties such as heat, sweat management, insulation, and UV protection. Oiselle is obsessed with bringing a new generation of technical running apparel to market; clothes that empower and strengthen the mind because they respect the body.
Fabric
Oiselle always sets out to find the unicorn of fabrics. Prioritizing premium performance without sacrificing comfort and versatility, the fabrics help runners feel strong and free. At their best, the wearer fully forgets they’re present at all.
Features
Ample storage, easy to access, with little weight or bulk. The goal is intentional no-fuss features that move and work with the runner.
Function
Designed by women who understand, respect, and deliver on runners’ unique needs so that all they have to do is focus on the RUN.